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How OPPO Is Embracing AI for Its Products

George Kamau by George Kamau
March 11, 2024
in Features, News
Reading Time: 5 mins read
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OPPO Find N3

This year, OPPO has focused on exploring new opportunities in the field of AI and has made significant progress in this area.

AI has long been a core area of investment and development for OPPO, and the company is now taking several steps to elevate AI to the core of its long-term growth strategy.

OPPO AI Center

On February 20, OPPO established the OPPO AI Center — a new hub designed to better focus the company’s resources towards R&D in AI and drive cutting-edge, user-centric exploration of technology and applications that aim to bring the benefits of AI to everyone. 

OPPO AI Smartphone White Paper

As of December 31, 2023, OPPO has filed over 3,160 global patents related to AI. Drawing on years of technical experience in AI, OPPO recently released the AI Smartphone White Paper, providing a comprehensive analysis and outlook on future trends and key applications in AI.

The white paper points out that AI Smartphones will replace traditional smartphones to trigger a new revolution in the mobile phone industry. With the widespread adoption of AI, the entire industry will undergo various upgrades and expansions, creating a new AI Smartphone ecosystem encompassing the development of computing resources, function modules, native AI services, LLM, and AI agents.

Open Collaboration

As part of its commitment to supporting the creation of this ecosystem, OPPO’s efforts in AI extend far beyond its innovations to encompass a diverse portfolio of collaborations with a range of global partners.

At this year’s MWC, OPPO J motion vision sensor startup, AlpsenTek, and Qualcomm Technologies to showcase the trio’s collaborative efforts to pioneer the use of Hybrid Vision Sensing technologies featuring the new AI Motion algorithm. Developed under OPPO’s lead, AI Motion can perform image deblurring and high frame rate image interpolation for use in high-speed cameras based on a combination of traditional RBG image data and event vision sensing (EVS) motion data.

Using AI Motion, smartphones offer advanced solutions to address image and photo blur, enabling the capture of true 960fps slow-motion videos in 4K resolution. Leveraging EVS data for precise moving object alignment between frames enhances both dynamic range and resolution. This technological integration opens up exciting possibilities in image and video capture, elevating the potential for creative content creation.

AndesGPT

At OPPO ODC 2023, the company released its first self-trained generative AI model, AndesGPT, featuring dialogue enhancement, personalization, and cloud-device collaboration.

Drawing on the capabilities of AndesGPT, OPPO has introduced a new AI Eraser feature on the new OPPO Find X7 Series.

Visitors to the Qualcomm Technologies booth at this year’s MWC were able to experience the impressive effects created by AI Eraser and the powerful imaging performance of the OPPO Find X7 Ultra. While at the MediaTek booth, OPPO showcased the application of AI Eraser feature on the OPPO Find X7.

OPPO, Microsoft Copilot

OPPO and Microsoft announced that they will work closely together and explore AI technology to enhance user experience on different devices. Soon through Microsoft Link to Windows and a new plugin, OPPO users will be able to use Copilot to generate content, translate text messages, and search addresses on their smartphones via a connected PC.

Startup Collaborations

With the startup community also playing a critical role in the development of AI and other cutting-edge technologies, OPPO took the opportunity at MWC 4YFN to introduce six startup teams at the OPPO Inspiration Zone.

Among the technologies to be demonstrated by the startups include contactless health monitoring technology, an intelligent diagnosis system for heart and lung auscultation, an AR game, and other applications that showcase the vast potential implementation of AI technologies.

OPPO Air Glass 3 Prototype

OPPO Air Glass 3 prototype was unveiled at this year’s MWC in Barcelona. It is a new generation of assisted reality glasses that can access OPPO’s AndesGPT model via a smartphone, providing a new burdenless AI experience based on cross-device collaboration between XR devices and smartphones.

Weighing just 50 grams, the OPPO Air Glass 3 features a self-developed resin waveguide with a refractive index of 1.70, a display brightness uniformity of more than 50%, and a peak eye brightness of more than 1,000 nits. Together, these ensure the OPPO Air Glass 3 provides a wearing experience that is close to that of a regular pair of glasses while also providing the best full-color display of its kind.

OPPO Air Glass 3

Thanks to the access to OPPO AndesGPT provided by the Air Glass APP on the smartphone, users only need to lightly press the temple of the OPPO Air Glass 3 to activate the AI voice assistant and begin performing a range of tasks.

The OPPO Air Glass 3 also supports touch interaction, which can be used to easily control functions such as music playback, voice calls, information display, color image browsing, and more.

The glasses also feature reverse sound field technology, an open acoustic design with four microphones, and other innovations that improve noise isolation to deliver high audio quality and enhanced privacy protection.

Generative AI Features on Reno11 Series and Find N3 Series

OPPO is shipping generative AI features to it’s other smartphones and foldable including the just launched midrange Reno11 series and the foldables Find N3 and Find N3 Flip through ColorOS 14.

OPPO Reno11 Pro 5G Cameras

This allows more users to experience the smart, powerful, and convenient lifestyle empowered by AI.

Conclusion

OPPO says that they will continue to invest in the development and application of AI, working closely with partners around the world to introduce more industry-leading products and services that bring enhanced mobile experiences to users while creating a more open and advanced global technology ecosystem. 

Tags: Oppo
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George Kamau

George Kamau

I brunch on consumer tech | [email protected]

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