At CES 2025, ASUS wowed the crowd with its innovative lineup of AI-powered devices, setting a bold new standard for technology that seamlessly combines accessibility, performance, and sustainability.
From cutting-edge Copilot+ PCs for consumers to enterprise-grade AI desktops and compact Mini PCs, ASUS is redefining how AI integrates into everyday life. With a vision to make AI-driven technology universally accessible, ASUS’s 2025 portfolio highlights its transformation into a leader in AI innovation.
ASUS has always been synonymous with cutting-edge technology, and the CES 2025 lineup is no exception. From the ultra-portable Zenbook A14, the world’s lightest Copilot+ PC, to the affordable and AI-enhanced Vivobook 14/16, ASUS is democratizing AI for users everywhere.
“ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” says Samson Hu, Co-CEO of ASUS. By integrating advanced AI features into everyday devices, ASUS sets the benchmark for combining productivity, creativity, and sustainability.
Game-Changing AI Laptops for Everyone
Zenbook A14: The World’s Lightest Copilot+ PC
Weighing under 1 kg and powered by the Qualcomm Snapdragon processor, the Zenbook A14 boasts over 32 hours of battery life and innovative features like Live Captions, Generative Fill in Paint, and AI-powered privacy tools. With a durable Ceraluminum™ chassis, this ultraportable marvel starts at just $899.
Vivobook 14/16: AI-Powered Productivity for $699
Designed for the masses, the Vivobook 14/16 integrates the latest Snapdragon X processor, offering a 44% performance boost and up to 19.8 hours of battery life. Enhanced with Microsoft Pluton security and AI tools for creative work, these laptops blend affordability with innovation.
Enterprise Excellence: AI for Businesses
ASUS is also redefining the corporate tech landscape with powerful devices tailored for professional use.
- ExpertBook B5: Customizable, durable, and equipped with Intel Core Ultra processors, this laptop is a productivity powerhouse. It’s also the first to feature a Digital Product Passport (DPP) for enhanced sustainability and transparency.
- ExpertCenter B900: ASUS’s first commercial AI desktop is equipped with Intel’s Core Ultra 200S processor, tackling enterprise workloads with ease while ensuring top-notch security.
- ASUS NUC 15 Pro Series: These compact AI-enabled PCs deliver unmatched power and modular flexibility, perfect for tight workspaces.
ASUS is pushing the envelope on eco-conscious technology. The Digital Product Passport (DPP) in the ExpertBook lineup promotes circular economy practices by offering detailed lifecycle data, repair histories, and carbon footprint insights. This aligns with global sustainability standards like the European Green Deal, demonstrating ASUS’s leadership in corporate responsibility.
