Just like Huawei did with Europe, Microsoft Devices, formerly Nokia is warming up to markets where they are not doing well. Huawei did that with western Europe where they have sights set high with a global launch of the Ascend P7 in Paris and mega deals with carriers and retail outlets within Europe for availability across European markets.
Now Nokia seems to be eying what I’d call new markets as Japan is mainly an iPhone market by over 50% even with local company Sony and Samsung running Android. Windows Phone shows a mere 1% performance in that market and Nokia has set the Nokia Con event this month in Japan, a move that can be seen to imply they want to try up this share.
July 27th is the date set for the Nokia Conv event in Tokyo with an aim to showcase various Windows Phone devices, assumably the new product offerings. The interesting bit is that they reserved entry to just 60 attendees who will go interact with the blue OS powered devices, places which we gather are already filled.
New devices announced this year are the Lumia 930, Lumia 630 and Lumia 635, all running Windows Phone 8.1 that is already rolling out to other previous generation Windows Phone devices. The leader in imaging among Lumias and arguably among smartphones, Lumia 1020 is yet to get a replacement, and thus does naturally also look like a ripe candidate for a product showcase to such a thin market.