Huawei experienced good growth last year, and especially in the last quarter of the year. The company that has been third for sometime now in the smartphones war after ousting LG in that spot had a bout where they lost it to Xiaomi but they are back again to leading in the battle for third spot.
This is quite a tough one with decimal point to a single point difference in market-share between Huawei, Xiaomi and Lenovo. 2015 will be quite interesting and there is no guaranteed winner here. That said, there was a memo that Reuters claims to have had access to from Huawei head of consumer business Richard Yu that states that the company experienced 40% growth year-over-year.
This is with shipments of 75 million smartphones in 2014 against a sales projection of 80 million. That is a 5 millions unit deficit, but altogether the growth is to be celebrated. Huawei has for the last year concentrated in the mid range smartphones plus elevating their flagship products.
“The division shipped about 75 million smartphones in 2014 … although that represented a more than 40 percent year-on-year increase, the figure lagged behind Huawei’s previously stated sales target of 80 million units,” Said Richard Yu, Huawei Consumer Business Lead.
They also had a target of conquering new markets with Europe being top on their list. This was seen during the launch of the Huawei Ascend P7 in Paris, France earlier in the year and Huawei Ascend Mate 7, Huawei Ascend G7 later in the year in Berlin at IFA. The company wants the love affair to cross the Atlantic and into the US, where should they succeed, they will be onto very huge sales. That and the planned 2015 line-up makes for a very interesting year ahead for the Chinese tech giant