Asus Blends Fashion, Luxury and Technology in New ZenWatch 3

Move over, Huawei Watch, there's a new beaut

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Asus took the stage earlier today at IFA 2016 to announce its latest smartwatch, the ZenWatch 3. Like its previous smartwatches, it is just as gorgeous and runs on Android Wear, Google’s platform for wearables.

Unlike its predecessors, though, the ZenWatch 3 has a couple of firsts. It has a new three-button arrangement compared to the ZenWatch 2’s two buttons. Also, unlike past ZenWatches, it has a round clock face.

Asus ZenWatch 3 specifications

Size45 x 45 x 9.95 ~ 10.75 mm
Display1.39-inch 400 x 400 pixels AMOLED
ProcessorSnapdragon 2100
Memory512MB RAM; 4GB onboard storage
Operating SystemAndroid Wear
Battery340mAh
ConnectivityBluetooth V4.1, Wi-Fi
SensorsAmbient light sensor
ColourSilver, Gunmetal, Rose Gold

According to Asus, the ZenWatch 3 has its HyperCharge technology which will see the device go up from 0 to 60% in just 15 minutes when plugged in to a power source, something everyone who doesn’t like leaving their smartwatch on the charging dock overnight will appreciate. Throw in IP67 certification (water and dust resistance) for good measure as well.

Gorgeous, luxurious-looking and all, the ZenWatch 3 won’t come cheap, though, with its €230 price tag. Asus is throwing in a few customized ZenWatch 3-only watchfaces if that will help make things a bit better. In the event that doesn’t, one can turn to the FaceDesigner app it offers to create their own watchfaces.