Samsung Aims to Strengthen Kenya Smartphone Market Share with 40-Inch TV Giveaway

Patricia, Samsung EA
Patricia King'ori, Head of marketing Samsung EA (left) and Charles kimari, Head of Mobile, Samsung EA (right)

Patricia, Samsung EA

Samsung Electronics East Africa announced a campaign that would see lucky customers get to walk away with a 40-Inch Samsung TV for every purchase of a Galaxy device (smartphone or tablet). The campaign, dubbed ‘Score with Samsung’, is apparently aimed at cementing the company’s position as the leading smartphone brand across all segments in the region.

While announcing the campaign, Charles Kimari, Head of Mobile Division at Samsung Electronics East Africa said, “Our customers are at the heart of the growth of our business in the region. As we have continued to provide market leadership, we would like to demonstrate our appreciation to the consumers and give them a chance to acquire something more on top of the innovation and  convenience of our devices.”

This move could be interpreted as Samsung reacting to the change in market dynamics, where we have seen Chinese smartphones taking up significant market share thanks to their budget pricing and “enticing” specifications.

To participate, customers who purchase a new Samsung Galaxy device between May 1st and the first week of June 2018 will be required to register their new devices by sending an SMS in the format Reg*IMEI number#  to 22585.

In addition to the Score with Samsung campaign, the company also announced that their flagship devices, Galaxy S9, S9+ and Note8 will come bundled with accessories if purchased between 30th April to May 26th. Other devices that will have bundled offers include; Galaxy J7 Neo, J7 Pro, J5 Pro, Grand Prime Pro and the Tab A7 if purchased between 27th April to May 26th, 2018.

Draws will be conducted weekly to select winners of the 40” televisions. “Nothing is more dynamic in this market than the customer preferences. We will keep ensuring that customer satisfaction is the hallmark of our business, enhanced by great offers on our products,” concluded Mr Kimari.