One of the few things that arouse a lot of hoity-toity opinion is when a company decides to change their logo. Logos are important since we tend to identify a company with them. Changing them means that we break continuity and people do not like change, as we have seen before with Equity Group.
Safaricom, Kenya’s biggest carrier has several brands under its belt, and one of them is M-PESA. The mobile money service has over 26 million users as per the latest statistics and its logo is well known. You see it when you visit an agent or you pop in to Safaricom shops.
Just like any other brand, it undergoes a logo change when the company sees feet. The M-PESA logo is not new to changes and now Safaricom is teasing another logo change.
https://twitter.com/SafaricomPLC/status/1181162018369347584
They didn’t specify which logo is the new MPESA logo. All of them share the same sentiment: They incorporated the red and green colors that we have grown accustomed to, but with some key changes. The logos look modern with updated fonts and these changes were met with criticism and praise alike.
Well that’s one idea
The third one is 🔥 but y’all Should have Atleast put Bob’s pic somewhere in the logo
— Lorian (@vee_wandera) October 7, 2019
This one likes the right one
would go with top right
— julishwa (@julishwa) October 7, 2019
He likes the first one
Si ni same
— Mwas (@6ollo_) October 7, 2019
This guy likes the bottom left one
Bottom left is the real deal
— Calvin Gisore 🇰🇪 (@calvin_gisore) October 7, 2019
A question that we are all asking
Which of the 4 logos is new?
— Simon Kabiro™ (@Simon_Plumb) October 7, 2019
This guy doesn’t see the difference
Si ni same
— Mwas (@6ollo_) October 7, 2019
Designer alert! Designer alert!
The M has alot of negative space when it alone. I like the bottom right Bold & its conservative of the original idea.
— Kevin Opiyo (@iam_opiyo) October 7, 2019
This went dark pretty quick
How is the new logo going to help us with the exorbitant charges?
— Sir_mo (@sirmocollins) October 7, 2019
This is not the first time Safaricom has teased their logo on Twitter and the resulting comments went downhill from there.
