September is going to see a lot of smartphone being launched in Kenya. Starting us off is the Infinix Zero 8 that will be launching next week on Septemeber 7th.
The launch will also feature, Sally Karago who is an award-winning international fashion designer.
The Infinix Zero 8 comes packed heavy and will include improved cameras – 6 of them in total (two at the front punched in the display, and four at the back in a prism-shaped module).
Infinix Zero 8 Unboxing and First Impressions Review: A Step in the Right Direction
A 64MP main camera, 8 MP ultrawide, 2 MP macro and 2 MP depth sensor. Dual punch-hole selfie cameras that include a 48MP main and 8MP ultra-wide camera.
The display is a 6.85″ LCD screen with 90Hz refresh rate and Gorilla Glass protected.
A large 4500mAh battery will power the device and Infinix has included Type-C 33W fast charging. Android 10 and XOS Dol[phin v 7 will run the phone coupled with 8GB of RAM and 128GB of onboard storage.
Under the hood will be Helio G90T processor and Mali-G76 MC4 GPU.
Partnership with Sally Karago
Infinix has partnered with prominent Kenyan Designer, Sally Karago for the launch of their latest flagship device – the Infinix Zero 8 for the Kenyan market.
This partnership with a high-end designer is geared towards raising the Infinix’s brand position and perception in the market with Infinix Zero 8, its high-end phone.
This is also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.
According to the company, Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand.
This direction is very much in tandem with the expected Infinix’s target customers, whose lifestyle could be described as image and fashion-conscious and trendy, with a taste for high-end gadgets.
“Infinix will continue to play its key role in developing devices that meet the market needs as well as the technology of the day that endear users to the future lifestyle aspirations,” said Mike Zhang, Infinix Kenya Brand Manager.
With her international acclaim, Sally will be a sure bet in designing garments to be worn by three celebrities currently working with Infinix.
Inspired by the Turkana culture, Sally’s fashion collection will be made using local African fabrics and beads for accessories (all drawn from the Turkana culture).
The design will feature diamond-shaped elements which are the main design concept for the Zero 8 smartphone.
Here is a sneak peek of how the garments will appear.
The accessories, including beads, which will also be drawn from Sally’s Turkana collection experience, would feature the main colours of the Infinix brand, which are green, black and white.
Sally will also design shirts to be worn by Infinix sales representatives, these will feature the diamond-shaped elements, as well as ethnic fabrics that resonate with the Infinix brand colours, thus creating an integration between the local fashion and technology, in this case, represented by the Infinix Zero 8 smartphone.
Smartphones have become a key aspect in everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world. Over the last few years, the partnership between tech companies (especially device manufacturers), and fashion houses has witnessed tremendous growth.
Stay tuned four our review of the Infinix Zero 8.
