Safaricom Closes KES. 30m Tech Sponsorship Deal for Tusker OktobaFest

Source: Tusker

Safaricom has closed a deal with Kenya Breweries Limited’s beer brand, Tusker, seeking to enhance the experience at East Africa’s beer festival, OktobaFest. The tech sponsorship worth KES. 30 million will focus on providing connectivity during OktobaFest, and pushing sign-ups for Safaricom Hook, and powering digital lifestyles through M-PESA.

“At Safaricom, we have been at the forefront of powering digital lifestyles through M-PESA and being the biggest supporter of Kenyan communities, especially in music and sport. These have been some of the key passion points we have used in driving our purpose of transforming lives over the years. Today’s partnership is symbolic of two iconic Kenyan brands coming together to celebrate our Kenyan-ness and leveraging our strengths to put together Kenya’s biggest cultural experience,” said Peter Ndegwa, CEO, Safaricom PLC.

This deal will see Safaricom as the official connectivity partner for the upcoming festival. The telecommunications giant will showcase their 4G and 5G network capabilities at the event. It will provide Cell on Wheels (COWs) network towers to power the entire festival as well as cabled fibre to service key areas, including registration, livestream production, and gaming areas.

“Tusker OktobaFest is the ultimate celebration of East African culture, and this partnership with Safaricom aligns perfectly with our vision. By combining our strengths, we are crafting an unprecedented cultural experience, which is of course brought together by the best beer that East Africa has to offer,” said Anne Joy Michira, Marketing and Innovations Director at East Africa Breweries Limited (EABL). 

Safaricom’s at Tusker OktobaFest 2023

Complementing the 4G and 5G network connectivity at the upcoming festival, Safaricom will also have a curated data bundle plan, ‘Oktobafest Bundle’ for consumers to live-stream the event.

Safaricom promises fast and secure payments via M-PESA, with a 10% cashback offer on all purchases made on-ground. Additionally, festival revellers will also enjoy 30% off their rides if they book and pay with M-PESA on the Uber app using the Oktobafest 2023 Promo Code, FEST2023. The telco will also set up charging stations at various locations within the festival.