• Latest
  • All
  • How To
Analytic tools for social media

5 Reasons Why Businesses Should Make Social Media Analytics a Priority in 2024

January 16, 2024
ios 26 apple

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025
CA ranked by ITU as best in Africa ICT regulations

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025
Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Apple Airpods

AirPods Could Soon Answer Calls and Snap Photos Hands Free

June 5, 2025
DHgate Tablet Cases deals
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
Sora

Microsoft Brings Sora AI Video Creator to Bing App

June 5, 2025
google-ai-edge-gallery

New Google App Lets You Use AI Offline on Android

June 5, 2025
adobe-photoshop-iphone

Adobe Launches Photoshop Beta App for Android

June 5, 2025
Material 3 Expressive

Gmail and Messages Get a Colorful Makeover

June 5, 2025
Rose Njeri, the creator of Civic Email

Rose Njeri Charged With Cybercrime for Letting Kenyans Email Their MPs

June 3, 2025
Infinix Hot 60 Pro+ Leaked Design

Infinix Hot 60 Pro+ Could Be the World’s Thinnest Curved Display Phone

June 3, 2025
Infinix Note 50 Pro Review

Infinix Note 50 Pro Review: A Budget Phone Shouldn’t Be This Good

Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

5 Reasons Why Businesses Should Make Social Media Analytics a Priority in 2024

Sakwa Kombo by Sakwa Kombo
January 16, 2024
in How To, Opinion
Reading Time: 3 mins read
267
1
Analytic tools for social media

Kenya stands at the forefront of mobile connectivity and social media usage in East Africa, boasting 63.94 million connections and 10.55 million users, respectively. Analyzing and comprehending follower data is essential for individuals with social media accounts.

Veerakumar Natrajan, Country Head – Kenya, Zoho Corp, underscores five compelling reasons to initiate data analysis for business, social media campaigns, and the potential adoption of business intelligence platforms.

Veera Natarajan – Zoho Kenya CEO

1) Understand your audience better.

This will help you create content that resonates better with them. Knowing your audience demographics will go a long way towards creating targeted content

2 Identify content that works.

Once you have understood your target audience , you need to identify content that is right for them. Creating the right content keeps your audience engaged and increases your brand awareness. Tailor-made content will strike the right chord with your followers. This will also significantly reduce the time you might otherwise spend on gue

3) Measure the impact of your ad campaigns.

Have you been measuring the reach and impact of your social media ad campaigns? Are your ads leading people to your landing pages? Are you getting sufficient conversions from these campaigns? Which ads are performing well? These are some of the questions you might want to ask once you launch a new ad campaign on Instagram, TikTok, X, Facebook, or YouTube.

4) Analyse your competitors’ strategies.

While you plan, execute, and experiment with your social media strategy, you can also learn a lot from your competitors. You can instantly track key metrics on post frequency, engagement, and even the keywords used—among many other options. Using this knowledge, you can make necessary changes and evolve your social strategy to increase your reach and outperform your competition.

5) Boost your Social Media ROI.

At the end of the day, it all comes down to having a good return on investment from all your marketing efforts and money spent. This return could be things like increased conversions or sales, better brand awareness, a reduced load on technical support teams, or boosted website traffic and customer engagement.

If you’re managing a social media account consider adopting business intelligence platforms like Zoho Analytics, which offer direct integration with top social media platforms like Instagram, TikTok, X (formerly Twitter), Facebook, YouTube, and more.

Tags: FacebookInstagramSocial MediaX (Twitter)YouTubeZoho
SendShare152Tweet95
Sakwa Kombo

Sakwa Kombo

My Bio is in my written articles.

Related Posts

instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
XChat

X Unveils XChat with Encrypted Messaging and Calls

June 3, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025
Tanzania Blocks X, Arrests Opposition Leaders

X (Twitter) Goes Dark in Tanzania

May 21, 2025
Zoho Launches Ulaa Enterprise, a Secure and User-Friendly Browser for Modern Workplaces

Zoho Launches Ulaa Enterprise, a Secure Browser Made for Businesses

May 20, 2025

Latest

ios 26 apple

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025
CA ranked by ITU as best in Africa ICT regulations

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025
Kenya startup funding growth

New Report: Startup Growth at Risk Due to Foreign Funding Dependence

June 5, 2025
Apple Airpods

AirPods Could Soon Answer Calls and Snap Photos Hands Free

June 5, 2025
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
Sora

Microsoft Brings Sora AI Video Creator to Bing App

June 5, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

iOS 26: New Features To Expect Ahead of June 9 Launch

June 5, 2025

Kenya’s ICT Regulation Surpasses US, Crowned Africa’s Best by UN

June 5, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

More News

New Google App Lets You Use AI Offline on Android

Adobe Launches Photoshop Beta App for Android

Gmail and Messages Get a Colorful Makeover

Rose Njeri Charged With Cybercrime for Letting Kenyans Email Their MPs

Infinix Hot 60 Pro+ Could Be the World’s Thinnest Curved Display Phone

Infinix Note 50 Pro Review: A Budget Phone Shouldn’t Be This Good

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.