Samsung Electronics was recognised as one of the top brands on the 2024 edition of the Brands Africa 100 list, ranking third.
The recognition comes as huge praise for Samsung that has been increasing its operations in the African market for several years. This is through the launch of its products including appliances and consumer gadgets, becoming a household name in different markets across the continent.
We are honoured to be recognized as the 3rd top brand in Africa by Brands Africa 100,” said Nyawira Muraguri, Corporate Marketing Manager, Samsung Electronics East Africa.
“This recognition reflects our unwavering dedication to providing innovative solutions and exceptional experiences to our customers. We are deeply committed to continuing our efforts to enhance the quality of life for people across East Africa,” she explained.
We recently saw Samsung launch its Neo QLED AI TVs in Kenya, designed to leverage various auto features on a TV through artificial intelligence.
The company states that it remains focused on leveraging advanced technologies and local insights to deliver products and services “that exceed expectations”.
“Our aggressive expansion strategy is a testament to our commitment to bringing the latest technology to a broader regional audience, which is informed by the high rate of mobile and internet penetration”, Nyawira Muraguri added.
