Still in the bid to restore its authority in the smartphone market, Nokia is developing some of its location based apps for use in Android and iOs phones. One of them is Nokia Pulse which will be the first beta social products Nokia will port to the rival platforms.
Nokia Pulse, a location based app currently available for windows and symbian phones that allows you to tag photos and updates with your current location with an option to keep the update private or share with a select category of users like public or private. It also allows you to give directions of places you are and can give you the option to discover new places and their directions, plus find people nearby.
Başak Özer of Nokia who heads the Nokia Social and Location Based Applications said:
“One of the reasons I joined Nokia is because the company is going through transition,” Özer said. “Nokia has been able to rediscover itself at times in the past, and I believe this is another one of those times.”
Nokia wont be the first to develop social apps and port them to rival platforms, Samsung did so with their ChatON application meant to rival Whatsapp, BBM and iMessage. With this development they aim to make the Nokia Social apps cross platform and not limited to device.
“These are social applications,” Özer said. “To be social, you have to be on every platform.”
But I wonder how this app will fare considering that both of the platforms iOs and Android have each an app called pulse, on iOS it’s a social app and on Android its an RSS reader app.