STarTimes Media has since announced a price drop for their DVB T2 decoders, previously priced at Kshs 2999 to Kshs 1999. This price drop is a promotion running from the 1st of November to the 31st of December. Startimes is one of the three PayTV subscription model providers in the Kenyan market and the youngest entrant of the three. The others are Multichoice and Zuku TV. Startimes aims to reach 65% of the market by the end of the year with their terrestrial paytv product.