At a press event last night, Orange Kenya launched a two month promotion to reward prepay mobile internet users for consumption. Each purchase from 50MB to 5GB will qualify for on-net bonus airtime of Kshs 20 to Ksh 700 and unlimited bundles qualify to free Holla Tariff subscription for the unlimited bundles duration. See below the arrangement.
Bonus offer breakdown
|Weekly unlimited||Ksh249||7 days||7 x Holla|
|Monthly unlimited||Ksh990||30 days||30x Holla|
Julius Yego, Kenya’s London Olympics 2012 Javelin finalist personified the campaign named “Opportunity Changes with Orange”. Yego is known as the Youtube athlete after having used Youtube videos to learn how to be a great Javelin athlete. This, according to Orange CEO Mickael Ghossein is an example of unlimited opportunities of learning that internet access offers. See Julius in the Orange TVC.
In Ghossein’s words, “at Orange, we view Internet as a solution and mobile Internet as a solution in your hands. Yego is the first of many who will give us the privilege of telling their story of a dream that became a reality through mobile Internet.”
The bonus on-net airtime is will only apply to data bundles purchased for use in mobile phones. They will be invalid if used on other devices like CDMA and GSM modems, Domino, Flybox and Surf n Pay Wi-Fi Routers. This offer is aimed at increasing internet on mobile acquisitions and mobile data usage and will last from April 29, 2013 to June 30, 2013.