Apple To Launch Proactive To Rival Google Now and Cortana


spotlightApple is set to release iOS 9 which was  set to be a performance update but reports point that the update will also bring with it a virtual assistant service code-named Proactive. Proactive is set to take on Google Now and Cortana offer he user powerful productive assistance. Apple previously launched its voice assistant Siri, that allowed the user to perform voice-activated tasks.

Proactive will work seamlessly across all of Apple’s services by leveraging the power of leverage Siri, Contacts, Calendar, Passbook, and third-party apps. The new service will provide information based on the user data and usage preference patterns and still uphold the privacy of the user.  Apple has been working on Proactive since 2013, when it acquired a personal assistant application called Cue.

Google Now and Cortana are able to search through users’ inboxes and calendars to generate alerts for upcoming calendar appointments, flights, or commute times. Proactive is set to integrate with the user data by first replacing the spotlight pull down that launched with iOS 8 , which appears on the user’s home screen. Proactive is also seen as a move by Apple to try and cut down reliance on Google search.  Proactive will also integrate with Apple Maps with the abilities such as inform the user the location of their next meeting as in the calendar. It will also an augmented reality interface, and integrate with a third-party Siri API codenamed “Breadcrumbs” .

Apple will unveil iOS 9 on June 8th at the Worldwide Developers Conference keynote.

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Eric writes on business, govt policy and enterprise tech.