Ericsson partners with Airtel in Launching Video Subscription Service



Airtel Africa has launched a partnership with telecommunications equipment maker Ericsson that will see the launch of a premium video subscription service called Nuvu. The service is set to launch in Nigeria in Q1 2016. The service called NuVu will allow subscribers to access over 3,000 local and international TV and film titles.  The service will allow users to  download content directly to their smartphones or tablets at no additional data cost during off-peak.  The content will then  be available to users to access it offline for a period of 30 days.

The service is set to launch as android app with roll out on other platforms expected to follow.  The service will offer users a personalized user interface, bookmarking capabilities besides offering personal recommendations for content. The service is expected to roll out in other markets where Airtel has a presence including Kenya. Earlier this month, Kenyan telco Safaricom announced a partnership with Indian firm VuClip to offer customers access to premium video content on their mobile devices. For Kshs. 10, Safaricom customers will access 100 videos a day by subscribing to the Premium Video Store. Popular content in this video store includes gospel music videos, comedy, television shows and movies from local content studios such as Sakata, along with international content such as Hollywood films.