In February 2015, Airtel unveiled a new data offering called Unliminet. Unliminet offered cheaper data bundle offerings besides giving social media users the promise of uninterrupted access to their favorite social networks long after they’ve exhausted their daily, weekly or monthly bundle subscription. The launch of Unliminet has a dramatic effect on the adoption of Airtel’s internet bundle offering. According to the Communications Authority of Kenya quarterly statistics report for the period between January and March 2015, Airtel saw its subscribers growing to 3.4 million from 2.3 million. The telco’s market share also grew to 18.5% from 14.6%.
Airtel has today unveiled Unliminet 2.0 which has lowered the minimum price for the offering to Kshs. 20. Previously, customers would buy the bundle for a minimum of Kshs. 50. The new offering called “Unliminet 20 Bundle” offers clients 20 SMS, 20 MB of data and 8 minutes of calls across all networks with a 24 hour validity. Customers will also access Facebook, Whatsapp and Twitter should their bundles exhaust.
The company has also unveiled a weekly and monthly bundle on its Unliminet plan for customers where for Kshs. 50/= customers will enjoy 10 minutes of calls, 50 SMS, and 65 MB of data weekly. For Kshs. 500, customers will enjoy 1GB of data, 100 free minutes and 500 SMS. Below are the new bundles.
|20||8||20||20 MB||Free Whatsapp, Facebook, Twitter|
|50||20||100||100 MB||Unlimited internet, Facebook, Twitter, Whatsapp, Gmail|
|50||10||50||65 MB||Free Whatsapp, Facebook, Twitter|
|250||100||500||500 MB||Unlimited internet, Facebook, Twitter, Whatsapp, Gmail|
|500||100||500||1 GB||Unlimited internet, Facebook, Twitter, Whatsapp, Gmail|