Last night, Beyoncé decided to drop a surprise announcement on Instagram where she revealed that she was pregnant with twins. This is what she said in the post.
We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters
The singer decided to share that news on Instagram only and not on her other social media accounts on Facebook and Twitter. Inspite of that, that single post generated so much traffic on Instagram where it quickly gained a million likes in no time and as of now, it has broken an Instagram record.
The Instagram record in question here is the most number of likes on an Instagram post which was held by Selena Gomez and is currently at over 6.3 million likes after 31 weeks. Beyoncé’s post is less than 24 hours old and it is almost at the 7 million likes mark and has over 350,000 comments. Selena Gomez still has the record for the most Instagram followers with over 108 million currently and Beyoncé is not too far with 92.9 million as of writing this.
These are the kind of engagement numbers social networks like to have and due to the fact that Beyoncé decided to share this information to the world on Instagram, the company is definitely grateful for this. It is no surprise that Beyoncé decided to share the news on Instagram since it has sort of become her default account where she shares content that we don’t normally see being reshared on her other accounts.