The taxi hailing market in Kenya is a heaven for consumers but a headache for the different brands trying to lure in more users on to their platform.
The price wars between the top three taxi hailing services in the country, Uber, Little and Taxify has been going on for a while and drivers
*cough* Uber *cough* have been crying faul claiming that lower prices means that they take home less. One company that seems to be doing price cuts well is Taxify, albeit too many times.
News just hit our inbox that Taxify Kenya has once again lowered their prices for Nairobians. Admittedly, the price cut is not as significant at the one in June but it still undercuts the competition by some margin.
The new prices are as follows:
- Base price: Ksh.75
- Price per Kilometer: Ksh.30
- Price per minute: Ksh.2
Uber and Little charge a base price of Ksh.100 each, Ksh.35 and Ksh.30 per kilometer respectively and charge Ksh.3 and Ksh.4 respectively per minute. Which means Taxify is still winning, well, if we’re to go by price alone.
Interestingly, this announcement comes shortly after news broke that Chinese ride-sharing company Didi Chuxing has invested in Taxify. Didi will apparently help Taxify extend its reach across a range of markets in Europe, Asia and Africa, including South Africa, Nigeria and Kenya. Didi, last year, bought Uber’s Chinese business and then at the start of this year, invested $100 million in Uber’s rival in the US, Lyft.
Taxify has notified us that they will be compensating their drivers during this prxomotional period. “Our focus is to provide drivers with better revenue per ride and keeping them happy with earnings and support we provide, which leads to ultimately better service for clients. Both sides win with Taxify,”said the company in an email.
They however did not give time-lines on how long the offer will run, so for now, just enjoy.