Twitter can be a wonderful place sometimes.
On 9th March, a guy by the name Billy tweeted this
My dad is sad cause no one is coming to his new donut shop 😭 pic.twitter.com/y5aGB1Acrc
— billy (@hibillyby) March 9, 2019
He said that his dad is sad because no one came to his new doughnut shop, Billy’s Donuts which is based in Texas. He included photos of the rather striking doughnut shop complete with a look inside, the doughnuts on the menu and the entrance.
The tweet blew up and as of now, the tweet has now close to 275,000 retweets and 600,000 likes. It became so popular to the point where billy said that they completely sold out of doughnuts, which was amazing. I mean even the dad smiled.
Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can’t thank everyone enough for coming out and supporting local businesses. This means so much to my family ❤️ pic.twitter.com/o3GQcKvVnG
— billy (@hibillyby) March 10, 2019
The community decided to visit the donut shop. Wow
I didn’t even need to cause the community came thruu pic.twitter.com/bHEc1afTTx
— V (@vincy_bt) March 10, 2019
The good tidings did not stop there. Twitter announced yesterday that they will be at the place in the morning, which was so cool.
— Twitter (@Twitter) March 10, 2019
Twitter went on to take care of the donut tab for the people that visited the shop. And oh, they got cool custom tshirts with the Twitter logo that went well with the colour scheme of the donut shop.
— Twitter (@Twitter) March 11, 2019
This shows how Twitter can be such an effective place to market if the content resonates well with the Twitter community.