Anker Innovation, the company known for its charging products, has announced that they have their sights on the Kenyan market.
The company has today said the they have picked Kenya as its launch pad in the East African market. They intend to tap into Kenya’s exponential growth in use of technology and smart devices to transact business.
“We are extremely excited to venture into the Kenyan market which has the highest share of internet usage through mobile phones, this mean constant charging of the phone due to high power consumption as a result this either hinders movement or business transaction due to low or no phone charge. We are therefore here purposely to ensure nothing hold you back from doing your business while on the move,” Anker’s Innovations Regional Sales Head, Faraz Mehdi said.
Anker says their products will be distributed locally through Sweech. Sweech have been selling Anker products for a while now so this is not a surprise at all. Sweech will also be mandated to recruit other distributors throughout the country.
Ammar Ganijee from Sweech revealed that an aggressive countrywide campaign to establish more distributors will be in top gear to tap into the growing opportunities. They want to launch Power Delivery tech that will charge phones, tablets and laptops. Other products to be distributed locally include speakers, sound bars, headphones, earphones, earbuds and accessories.
This is a big move for Anker as they try to take hold of this emerging market and the region. They are well known for their power banks but they also have other products that they want to showcase to the Kenyan market and the region.