Video streaming app Showmax has announced the return on Laycon to screens in 2021.
The development implies that the Big Brother Naija Season 5 winner, Lekan Agbeleshe, who is also known as Laycon, will star in Showmax’s first-ever Nigerian Original, I Am LAYCON.
The show will premier in February 2021.
“Coming from humble beginnings, the 26-year-old musician and philosophy graduate had to hustle his way through life before landing a spot in Biggie’s house, where he wormed his way into the hearts of fans across the continent with his wit and lyrical genius,” reads a statement from Showmax.
The September 2020 BBNaija S5 show saw the star beat the other 19 contestants. He was awarded 85 million Naira worth of cash prizes.
“I am excited to continue my new life journey and embrace the new responsibilities of evolving not just myself but everyone around me. I want you to come along for the ride as you get to see the growth that you have supported and loved,” says Laycon during the announcement.
“Showmax is committed to supporting homegrown talent in Nigeria,” says Yolisa Phahle, CEO of MultiChoice’s Connected Video. “Laycon is a hugely inspirational figure and the perfect choice to kickstart our original content here. Fans across Africa tuned in to see what it takes to win Big Brother Naija, so we’re excited to take those fans along with Laycon on this journey as he adjusts to fame and life outside the house.”
As said, I AM Laycon is the first Original show that will be shot in Nigeria. The Original moniker, as is the case with other video streaming apps, delineates content that is exclusive to the MultiChoice-owned platform, and those that are sourced from other companies after first being available elsewhere.
Showmax has been expanding its product portfolio, having launched the Pro product for sports enthusiasts, and those that like to stream global news channels.