Kenya Taxi Apps Receive New Rival, Yego, Which Charges Lowest Commission at 12 Percent

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In a post done just today, we revealed that there are four e-taxi apps that have been licensed to operate in the Kenyan market: Uber, Bolt, Little, and Yego. However, people have been asking what service is Yego, and where it surfaced from.

Well, to be fair, the company just launched in Kenya, and its entry into the country has, as seen, been approved by the transport regulator. Its business in Kenya will be run through a subsidiary, Yego Mobility Kenya Limited, and will see the company offer customized taxi-hailing services.

According to a statement from Yego, this development follows in-depth on-ground feasibility studies over the past two years and targets addressing the pain points of the driver community and passengers.

Yego now beats Little with the lowest commission at 12 percent. Little charges 15 percent, while the rest charge 18 percent.

The company adds that drivers are provided personal accident insurance at no cost and medical insurance to qualifying Drivers.

Fares will also be kept in line with the prevailing fuel prices and traffic situations, and drivers can withdraw their earnings on demand with the actual processing fees.

A drivers’ SACCO (savings and credit cooperative) is being set up and YEGO Mobility Kenya has committed to pay 10% of its dividend to the SACCO to secure the Drivers’ future.

Yego has been a long-time e-taxi app in Rwanda, having launched in the country in 2016. It was the first licensee in Rwanda to provide a smart mobility solution using Intelligent Connected Fare Meters (ICFM).

YEGO has a 100% market share of the taxicab and bodaboda market in Kigali and will expand to cover the entire country. Being the sole licensee in Rwanda, YEGO is all set to drive secure and smart digitization for the boda and taxicab industry.

Yego riders can start a ride by simply scanning a QR code with the unique ‘Pair Ride’. The Passengers’ destination and preferred payment option is seamlessly transferred to enable navigation and fare calculation. The in-App wallet allows passengers to simply walk away at the end of the ride without having to pull out cash or even enter a PIN.

After starting operations in Kenya a fortnight ago, Yego says it has partnered with 5K drivers. It is currently limited to Nairobi.

“It is a very proud moment for YEGO Mobility to be the 1st licensed app by NTSA in Kenya. We are providing a customized solution for Kenya, one that has been purpose-built to free the driver community from the digital slavery of the Gig economy,” said Karanvir Singh, CEO, and Founder of YEGO Global.

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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]

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