Unlimit a global Fintech based in London has formally launched in Kenya. Kenya becomes the second African country for the fintech after Nigeria.
In line with Kenya’s digital transformation, the company helps web shops and online merchants to accept credit cards and alternative payments over the Internet.
However, in its 14 years of existence, the company has consistently been diversifying its products.
As such, Unlimit boasts one of the largest payment infrastructures globally. The company offers various financial services like payment processing, banking as a service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi.
“We are also pleased to add Kenya to our global portfolio for our foreign merchants seeking access to the Kenyan market. The high demand from our international merchants to establish local operations in Kenya has further motivated us to enter the market. Also, given its strategic location in East Africa, Kenya serves as an ideal hub for the expansion of our operations in the region” said Unlimit’s director for Africa and India Trevor Goott.
The company recently defined its mission as advancing the payment landscape in Africa and empowering businesses with cutting-edge payment solutions.
The launch is further indication of the growth of Fintech in Kenya.
Founded in 2009, Unlimit (formerly Cardpay) had initially rebranded to Unlimint. However, recently they rebranded again from Unlimint to Unlimit
The new name is a strategic step in the company’s goal to unify its products and amplify its brand on a global spectrum. The company’s BaaS solution will now be called Unlimit BaaS
This will also see its on- and off-ramp solution for Web 3, GateFi, renamed to Unlimit Crypto.
Additionally, the company has a new slogan of “borderless payments”. The fintech is evolving alongside the industry to deliver new solutions that meet ever-changing users’ needs.
Unlimit’s new website reflects this by providing a holistic view of the company’s offerings with an interactive map and descriptions of payment methods per region to empower businesses across the globe to make educated decisions about their expansion plan