Google has today announced that 5,300 business owners have graduated from its Hustle Academy having completed the one-week training boot camp. The graduates, selected from a wide range of industries, are slightly more than last year’s 5000 entrepreneurs.
The Hustle Academy program focuses on addressing the challenges faced by African SMBs and provides practical skills and resources that are essential for business growth. With this graduation, the program has now benefited over 10,000 entrepreneurs across Africa since its launch in February 2022.
Out of the 5,300 entrepreneurs graduating, 3000 are from Kenya. Mr. Henry Rithaa – CEO, Micro & Small Enterprise Authority (MSEA), Kenya, said, “Congratulations to Google Hustle Academy for training over 3,000 SMBs in Kenya so far through your one-week bootcamp. SMBs are the economic growth engine of Kenya. Empowering SMBs is empowering a nation.”
Agnes Gathaiya, Country Director, East Africa commented, “The determination and growth exhibited by these SMBs are commendable. The Hustle Academy program stands as a beacon of what practical training and resource provision can accomplish. Today’s graduation is not only a celebration of their hard work but also an acknowledgment of their role in enriching the Kenyan business environment.”
Melanie Hapisu, founder of DigiPath Africa and a graduate of the program, elaborated on her experience, “The Hustle Academy’s training wasn’t just about theories; it was about real, actionable strategies that have transformed the way we operate at DigiPath Africa. As a business, adapting to market demands while ensuring sustainable growth is challenging. The Academy’s practical insights have been crucial in helping us navigate these challenges, fostering innovation and enabling us to make more informed decisions that are critical for our long-term success.”
