Safaricom has once again raised the bar for customer engagement, launching a thrilling 90-day gaming challenge “Wai Ndai” that promises entertainment, competition, and extraordinary rewards. The initiative, launched on 18th November 2024, blends technology and gaming to captivate Kenya’s vibrant youth and gaming enthusiasts.
The ‘Wai Ndai’ Challenge, running from 16th November 2024 to 15th February 2025, offers participants the chance to showcase their gaming skills and win fabulous prizes. With daily cash vouchers totaling KES 500,000 and three Suzuki Alto cars as grand prizes, the campaign positions Safaricom as a leader in innovative customer outreach.
Participants can dive into simple but engaging puzzle, arcade, and action games. The entry fee is a pocket-friendly KES 10 per day, ensuring inclusivity for a broad audience. Points are awarded based on gameplay performance, with participants tracking their progress on a public leaderboard. The top three players each day win cash prizes of KES 3,000, KES 2,000, and KES 1,000 respectively, while the monthly top scorer takes home a brand-new Suzuki Alto.
More than just Gaming
Safaricom launched the challenge during the Safaricom Hook Circle Praktiklz bootcamp in Nakuru. This inaugural event provided a platform for young people to interact with experts and mentors in music, art, fashion, dance, and gaming, showcasing Safaricom’s commitment to nurturing creativity and innovation.
Beyond gaming, the initiative ties into Safaricom’s ‘Sambaza Furaha’ campaign, celebrating 24 years of service in Kenya. Activities such as free medical camps, customer delights, business clinics, and dealer engagements underline the company’s dedication to uplifting communities during the festive season.
The ‘Wai Ndai’ Challenge highlights Safaricom’s ability to innovate and adapt to the evolving preferences of its customers. “Through the ‘Wai Ndai’ Challenge, we aim to deliver an engaging gaming proposition that resonates with our youth customers, keeping them entertained on the go and offering them opportunities to win exciting rewards,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.
Whether you’re a casual gamer or a competitive player, the ‘Wai Ndai’ Challenge offers an opportunity to have fun and win big. With exciting daily prizes and the prospect of driving away in a Suzuki Alto, the competition is one you don’t want to miss.
To participate, simply:
- Sign up via the Challenges Arena portal, *555#, or MySafaricom App.
- Start playing and earning points.
- Track your progress on the leaderboard and aim for the top.
As Safaricom celebrates its 24th anniversary, the company continues to embody innovation, inclusivity, and customer-centricity. The ‘Wai Ndai’ Challenge is not just a gaming competition—it’s a celebration of youth, creativity, and community.
