GeoPoll recently released a report on the state of PayTv in Kenya. According to the Poll, 71% of Kenyan households with a television set own a set top box. The poll also stated that 70% of those who own set top boxes pay the monthly access fee with 30% watching the free to air channels. GeoPoll also reported that StarTimes is the second most popular set top box with 24% market share.
Sports content continues to be a huge differentiation factor in the segment, with MultiChoice’s DSTV taking a leading command. StarTimes has in the recent past pushed aggressively in this space by offering customers exclusive sports content. StarTimes has 8 sports channel including Fox Sports and NBA TV HD as well as Sports Focus, a 24 hour Sports news channel. Subscribers can also watch the German league Bundesliga or can catch the Italian League Serie A games on StarSports.
StarTimes has now announced it has secured live broadcasts of the African Basketball League Action that is set to start on March 4th 2016. The broadcasts will include the All Star Games, Play offs and behind the scenes action shown live on TRACE sports channel and TRACE Sport Stars. Major African teams that will take part in the league include Lagos Islanders, Stallions and Lagos Warriors from Nigeria as well as Dakar Rapids from Senegal, Abidjan Ramblers from the Cote d’Ivoire and Izobe Basketball Club from Libreville. Trace Sports Stars is available on the StarTimes platform Classis Bouquet Channel 260.