StarTimes Announces Subscriber Loyalty Programme in a Bid to Retain Customers


Pay TV Company, StarTimes Media, has today announced a reward programme that will see subscribers enjoy upgrades to higher bouquets at no extra cost as well as bonus airtime upon renewal of their monthly subscriptions to a bouquet of choice.

The move is an effort to grow the company’s subscriber’s retention rate while extending benefits to dormant ones thereby encouraging account re-activations.

For every subscription made on the Basic bouquet, customers will enjoy a week long automatic upgrade to the Classic bouquet, while for every Classic Bouquet subscription, they will enjoy a week’s access to the Unique Bouquet at no extra cost.

These incentives will equally be extended to the satellite television customers where for every month subscribed on Smart bouquet, subscribers will enjoy a week on Super Bouquet at no extra cost while getting access to the 10% bonus airtime once the package is renewed before its expiry.

StarTimes subscribers who renew their packages before the expiry, are set to enjoy 10% bonus airtime in addition to the week-long upgrade to a higher bouquet.

“We have introduced this loyalty programme to enable our subscribers to access more premium channels at no extra cost thereby extending more value for less. We continue to enable more and more households across Kenya to enjoy affordable digital television since we established our operations in Kenya five years ago and are committed to growing our service offering going forward,” noted StarTimes Vice President, Mr. Mark Lisboa.

The company recently extended its digital terrestrial technology reach to over 30 counties thereby enabling more than 70% of Kenyans access its affordable television service while complementing the satellite offering that covers 100% of the country enabling Kenyans to have more affordable digital television service options.

Read More: StarTimes Media Expands Coverage to Rural Kenya in a Bid to Grow Market Share