Football is incredibly popular around the world and it has been traditionally aired on cable and satellite TV first. Apart from the usual leagues people follow, the other major football tournament people religiously follow is the Uefa Champions League and it runs its course parallel to the other European leagues.
We usually get to watch the finals of the Champions League on May and this year, you will be able to watch it through another channel: YouTube.
“We have always said we want to make top quality sport available to more people and so once again we will be making the UEFA Champions League final and the Europa League final available to watch online for free,” BT Sport was quoted as saying.
The Champions League final between Liverpool and Real Madrid will be available for free on YouTube on May 26th on BT Sport’s YouTube channel. Interestingly enough, the match will be streamed live in 4K on YouTube, so if you have really fast Wi-Fi, you’d be in for a treat.
This is not the first time BT Sports has done this. 2018 is the third year in a row where they have made the Champions League final free to watch live on YouTube. They are also doing that for the Europa League final, which is between Marseille and Atletico Madrid which is being broadcasted tonight.
We can only wait for a time when we can watch football live on a platform like YouTube instead of relying on the tried and tested cable subscription. This could happen as Facebook and Amazon have been reported being interested in such deals.