Huawei is one of the most recognizable smartphone brands in the industry and it is one of the leading smartphone manufacturers in terms of sales. Back in August this year, they over took Apple to take the second spot in global smartphone sales which is no mean feat by any measure. They are now one of the most valuable brands in the world (79th) according to Forbes and they are not slowing down.
Now Huawei is now moving forward with a new strategy to improve their customer’s experience. They have recently been channeling their efforts towards what Huawei calls a ‘new retail’ for an improved consumer experience. This is due to the recent trend in the shopping place where the customer experience is the focal point and this digitization has become an important step in the transition of retail enterprises.
This is why Huawei is planning to open more experience stores across Middle East and Africa to this effect. They are confident that this new retail model will enhance their customer experience as well as their after sales services. Huawei’s Consumer Business Group’s market share in Middle East and Africa was 21% in May 2018,which was a significant increase of 31.25% compared to the December 2017 statistic.
Huawei is also one of the top companies that spends heavily on research and development (R&D). Apparently Huawei’s Consumer Business Group is the 6th biggest spender in the world with more than $12 billion invested last year which is 14.9% more than other smartphone vendors.
Thanks to the heavy investment in R&D, they have been able to become a leader in the integration of AI components in chips. They started this last year with the launch of the world’s first processor with a neural engine, the Kirin 970. They continued to take this AI experience by enabling some features on the Huawei P20 and P20 Pro that leverage on AI which include taking great night time shots without the need of a tripod.
This investment in R&D is further shown on the P20 Pro where they debuted the triple camera Leica partnered system which featured a 40MP main camera, a 20MP monochrome sensor and a 8MP 3x optical zoom camera. Back in August, they also released a GPU turbo update where it boosted the GPU performance of Huawei phones while reducing their power usage. This update stated with the Mate 10 and P20 series this August. This will improve the efficiency of GPU processing by upto 60% and overall power consumption dropping by 30%.