Transsion Holdings started selling phones many years ago, and its strategy is the same to date: serve growing markets with affordable smartphones and accessories. The company sells the likes of TECNO, iTel and Infinix smartphones. Seldom will you find the company slap outrageous prices on their products, which is why the handhelds are popular in Africa, more so in Kenya.
At the moment, the company is pushing two main devices during this Quarantine Period: the TECNO Camon 15 series, and Infinix Note 7. Both brands come in threes to serve all price points. It should, however, be noted that the Infinix line is way cheaper, and appears to be making headways based on its new marketing approach.
Traditionally, we have come to understand that Transsion does not have a huge marketing budget to push sales. It has, nonetheless, done just fine in its main markets, but that does not mean that it will stay there forever.
Today’s development is marked by a YouTube Unboxing video that has since been published by Unbox Therapy. The channel is probably the biggest of its kind on the video-sharing platform with 16.4 million subscribers.
Lewis Hilsenteger unboxed the device earlier this evening. He has nice things to say about the smartphone, but that has always been the case because hardly will you find him bashing a device – but that is because modern phones have gotten so much better at attractive prices.
Of course, we are certain folks at Infinix Marketing Inc. splashed a lot of money for this kind of coverage, and it always warms our hearts when we see small brands make an appearance in some of the world’s most influential publications.
The Note 7 is available in Kenya, and customers who have placed their orders will receive their shiny new phones sans delivery fees.
Here is the spec sheet of the now mighty Note 7:
|Infinix Note 7
720 x 1640 pixels (~258 ppi density)
Gorilla Glass protection
|Android 10, XOS 6.0
|Chip and CPU
|Mediatek Helio G70 (12 nm)
Octa-core (2x2.0 GHz Cortex-A75 & 6x1.7 GHz Cortex-A55)
MicroSD card support
48 MP, f/1.8, (wide),
2 MP, f/2.4, (macro)
2 MP, f/2.4, (depth)
2 MP, f/1.8, (dedicated video camera) - 128/6 model only
|Battery and charging
18W fast charging
No USB Type-C
|Forest Green, Aether Black, Bolivia Blue
|Note 7 (Lite) of 4/64 GB configuration - KES 15700
Note 7 4/128 GB - KES 18400
Note 7 6/128 GB - KES 20700
Finally, hardly will you find these kinds of channels touch phones that are not flagships or popular. Heck, all they do is review high-end pieces and move on to the next piece. It would be a very good thing if small companies start getting this kind of attention and have the budget to amplify their wares through popular content creators.