Effective Ways You Can Integrate SMS Into Your Marketing Strategy


When it comes to marketing and advertising, people are always looking for new strategies and options that they can use to expand their brand. Things like social media marketing and advertising campaigns on TV are extremely popular, however, there are other ways that you can get your name out there. Social media marketing is known for having a high engagement rate, but did you know there are better things out there?

SMS marketing has been around for a while and if utilized correctly, can help skyrocket both your brand recognition and your sales. It also has a much higher engagement rate than advertising on social media platforms such as Instagram. Just like any type of marketing, however, you have to ensure that you are integrating it correctly into your company and using it to its full potential.

Here are some effective ways that you can integrate SMS into your marketing strategies.

Transaction Confirmations

One of the first ways that you can integrate SMS into your marketing strategies is that you can use it to close your deals. In this day and age, information is extremely sensitive and can be leaked out easily. You will want to give your customers the security they want if they are going to be doing business with you. This can appear in several ways. The first is simply sending a message to the customer about the incoming transaction. If they do not recognize the transaction, they can then work to cancel it and eliminate it.

The next and most popular way to ensure transactions are safe is to employ two-factor authentication. Whenever they make a purchase on your website, they are then sent a code via SMS that they use to finish their purchase. These messaging authentication services help to ensure that it was the customer who made the purchase and not someone who got a hold of their card. Without the SMS code, no purchases or transactions will be able to go through. This makes it the perfect way to close deals and ensure that your customer is safe with everything that they do. If you are looking to give your customers peace of mind with your marketing and services, employ transaction security and two-factor authentication.

Coupons and Deals

Another way to integrate SMS into your marketing strategy is by using it to offer coupons and deals to your customers. The first thing you are going to need is a list of numbers that you can contact. While you can opt for simply cold messaging people around the world, this might not be very effective as you are going to be spending a lot of money to contact people who are not too interested in what you have to offer.

Instead, find ways to narrow down your customer base and determine who is really interested in your products. Once you have done that, you now need to determine what types of deals you are going to offer to them. Find deals that will not hurt your bottom line too much, but will also be appealing to people. Experiment around with different coupons and see which ones have the best effect on your company. Coupons and deals that are sent via SMS to your customers are a great way to boost sales and help your marketing campaign.

Customer Retention

Finally, one of the best ways that you can utilize SMS within your marketing strategies is to use it to help retain customers. After a set amount of time has passed after someone makes a purchase, text them and check-in with how they are enjoying things. Ask them if there is anything that could be improved upon. Not only are you going to be getting vital information to improve your product, but you are also showing that you still care about the customer, even after they have made their purchase. By doing this, people are much more likely to continue working with you, guaranteeing your more business. SMS marketing is one of the best ways to retain your customers and keep them happy while also finding ways how you can improve as a business.

These are just a few ways in which you can integrate SMS into your marketing strategy. Overall, there are plenty of benefits to using SMS as long as you are taking the time to understand how it works and how you can use it to benefit your customers. There are no shortcuts to successful marketing and advertising, but there are ways in which you can make it easier for yourself. How do you plan on integrating SMS into your marketing strategy?