DUBUY Enters Kenya Eyeing Africa Free Trade Area Swoop

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Business gateway to Africa DUBUY.com, which is run by DP World, has announced the launch of its eCommerce platform DUBUY.com in Kenyan.

The development is part of the platform’s plan to expand its trade, having launched in Rwanda a couple of months ago.

A statement from the company says that the eCommerce platform will seek to be a primary gateway trade in the East African region.


The online marketplace has also promised that it will open access to global markets for Kenyans through DP World’s global ports and logistics network.

The firm has eight terminals in Africa, and three more are in development.

DUBUY says that it gives a platform for businesses that trade internationally, regionally, or within the domestic market. It does so by using the site’s technology and tools, which also offer a secure way for businesses to develop and expand.

DUBUY cites that it can also boost supply chain connectivity and resilience as the country recovers from the COVID-19 pandemic.   

Furthermore, the platform adds that it will also solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfillment, secure financial transactions, and the movement of goods.

The Kenya entry, according to a statement from DUBUY.com, demonstrates its commitment to supporting the country’s Vision 2030, working in strategic partnership with the Kenyan Government to expand the economy.

Since entering the Rwanda market in early 2021, the platform says it has received more than 500K website visits from sellers and buyers in the continent.


It has also built a community of more than 4K active merchants and has seen particular success in the sale of automotive supplies and kitchen appliances.

With the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent. African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains, and digital platforms like DUBUY.com will be key to this shift. Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world. – Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World


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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]