YouTube today has announced the expansion of efforts to support creators and the creative economy in Africa through the 2023 #YouTubeBlack Voices creators and artist cohorts.
Now in its third year, the initiative from YouTube is a follow-up to a global, multi-year commitment made in 2020 to uplift and grow Black creators, artists, songwriters, and producers on the platform.
Forty creators from Sub-Saharan Africa will be part of the 135 #YouTubeBlack Voices Creators selected globally who are enrolled in the cohort.
Among the 23 #YouTubeBlack Voices Artists selected for the program are African fast-rising musical artists, Gyakie from Ghana, Kamo Mphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.
The cohort will also include Hip Hop producer MashBeatz from South Africa and Nairobi-based producer Ukweli, who will be joining 17 #YouTubeBlack Voices Songwriters and Producers globally.
With support from YouTube, grantees will receive $20,000 and $50,000 as seed funding, and dedicated partner support for six months and can participate in programs including training, workshops, and networking programs spread out across the year.
The artists, songwriters, and producers joining the #YouTubeBlack Voices Music Class of 2023 will be required to set goals, develop a content strategy, and engage with their fans on YouTube, with the assistance of a YouTube partner manager.
There will be networking opportunities with other artists, songwriters, and producers included in the #YouTubeBlack Voices Fund, and a chance to maximize the impact of their channels as they provide catalog-development opportunities.
Over the next few years, YouTube will be directly investing in more than 500 creators and artists from across the world to support, grow, and fund their channels and content development through the #YouTubeBlack Voices Fund.
Kenyan Team for #YouTubeBlack Voices Creator Class of 2023
|African Real Estate
|Diy with Jojo
|Kane’s Kitchen Affair
|Kate Kendy Wanjiku
“We are excited about the creators, musical artists, and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund. The initiative is dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform,” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.
“We are seriously interested in the growth of the creative community in Africa. For the creators, artists, songwriters and producers that will be joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success,” Okosi adds.