Safaricom Picks Fawzia Ali as Chief Consumer Business Officer


Safaricom has picked Fawzia Ali as Chief Consumer Business Officer effective 15th March 2023.

The same role was held by Sylvia Mulinge, who left the telco for the CEO MTN Uganda role.

Fawzia has held the role in an acting capacity since July 2022.

Following her confirmation of the new job, Fawzia will continue with her responsibility of leading the Consumer Business’ Mission and strategic objectives and growing the market share and consumer solutions through product development, digital CVM, terminals strategy, and customer insights.

With over 20 years of experience in finance, sales, and commercial, Fawzia has a deep understanding of Safaricom’s market as well as consumer trends and the economic landscape.

She has been working for Safaricom since 2007 when she joined as a Senior Manager – Reporting, Accounts Receivable, and M-PESA.

Since then, she has grown her career and expanded her breadth through various leadership roles.

Through her leadership journey in Safaricom, she served as the Head of Consumer Planning and Pricing within Finance, before taking up a sales role as the Head of Regional Sales & Operations – Coast.

She then moved into commercial when she became the Head of Consumer Segments in 2018, before being appointed Head of Digital Products and Services in 2019.

Fawzia has been one of the champions at the leadership level, and in October 2021, she was appointed the Mobile Data Tribe Lead.

Prior to joining Safaricom, Fawzia worked both in Kenya and Uganda with Unilever.

Fawzia is keen on transforming lives through our consumer products and services and is enthusiastic about empowering women and the communities we serve. This has seen her serve as a Safaricom Foundation Trustee from 2015 to 2022, and she also mentors female colleagues as part of our Women in Leadership program.

Fawzia holds a Bachelor of Science Degree in Food Science and Technology from the University of Nairobi and a Master’s in Business Administration from the Jomo Kenyatta University of Agriculture and Technology. She is a Certified Public Accountant of Kenya.