Africa’s first AI powered influencer marketing platform AIfluence has been declared the winner of the 2023 Kenyan Visa Everywhere Initiative (VIE).
Visa Everywhere Initiative (VIE) for short is a global innovation program that tasks start-ups to solve payment challenges of tomorrow, further enhance their own product propositions and provide visionary solutions for Visa’s vast network of partners.
Additionally, the USD 20,000 price money was awarded to AIfluencer coupled with a spot in the Central Europe, Middle east and Africa (CEMEA) for regions which will be held on September.
Other winners of the competition include Leja who won audience favorite award and Ndovu who won the social impact award. Leja is a cash management and bookkeeping mobile application for small and micro businesses. Ndovu on the other hand is a micro-investment platform that provides smart, simple and affordable access to global financial market.
“This is not only a win for AIfluence but a win for the continent. We are looking to empower the young people in the creator economy by helping them build sustainable businesses and collaborating with Visa will provide tremendous synergies that will empower the youth of this continent. The Visa Everywhere Initiative has provided opportunities for those of us in under-served sectors to showcase our solutions and it is an honour to be this year’s winner of the Kenya edition,” said Nelson Aseka, CEO of AIfluence.
AIfluence is a platform that offers an end-to-end solution to optimize and scale global influencer marketing strategies. AIfluence’s advanced algorithms power influencer discovery and evaluation, campaign management and performance measurements for both organic and paid influencer marketing campaigns.