Arsenal Football Club has announced a multi-year partnership with NTT DATA, a global digital business and IT services leader, to become the club’s first Official Digital Transformation Partner. The collaboration aims to enhance Arsenal’s digital capabilities and deepen connections with supporters worldwide.
NTT DATA will leverage its expertise in data analytics, machine learning, and real-time integrations to create a more personalized experience for Arsenal fans. The partnership will focus on improving the club’s digital platforms, supporting growth, and improving overall performance.
Juliet Slot, Chief Commercial Officer at Arsenal, stressed the importance of this partnership, stating, “Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
The collaboration is expected to yield several benefits for Arsenal supporters, including:
- Hyper-personalized content tailored to individual preferences.
- Exclusive insights into club activities.
- Targeted promotions and offers from Arsenal and its partners.
- Improved digital ecosystem for a seamless supporter experience.
Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, noted the alignment between the two organizations, saying, “Arsenal is one of the most recognised football clubs in the world. Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business.”
NTT DATA brings considerable experience in sports technology partnerships, having worked with major events such as The Open Golf Championship and the NTT INDYCAR SERIES. The company’s expertise in real-time data analysis, AI, digital twin, and Private 5G technologies has been instrumental in elevating fan experiences across various sporting events.
This partnership comes at a time when digital transformation is increasingly crucial for sports organizations to engage with their global fan bases. As more supporters consume content and interact with their favorite clubs online, the ability to provide personalized, data-driven experiences becomes a key differentiator.
The collaboration between Arsenal and NTT DATA is set in the wake of a rapidly evolving sports technology landscape. With the global sports market expected to reach $826.0 billion by 2030, according to Allied Market Research, investments in digital infrastructure and fan engagement tools are becoming essential for clubs looking to expand their reach and revenue streams.
