Arsenal, the North London-based football team, are now champions of England, having won the English Premier League (EPL). This feat comes after 22 years of waiting and is one that has some significant meaning in the world of social media.
The club’s last triumph came in 2003/04, when Arsène Wenger led the team to the famous “Invincibles” season, going entirely undefeated (26W-12D-0L).
When Arsenal won the 2003/04 Premier League title on April 25, 2004, Gmail had only been around for about three weeks and was still invite-only.
Gmail did not open to everyone until February 14, 2007. So, when Arsenal fans celebrated their last league title, most of them could not even send a Gmail about it.
Arsenal First Title on Social Media
Since 2004, social media has taken off, becoming an integral part of a fan’s life. This is where people go for news on their team, friendly banter, and to scroll with glee after a win. Arsenal fans have never had the pleasure of doing so on any of the major platforms.
| Social Media Platform | Number of Followers |
| 48.9 million | |
| 32 million | |
| X (Twitter) | 22+ million |
| TikTok | 12.2 million |
| YouTube | 5.4 million |
| Total Combined Following | 120+ million |
Facebook, the Meta-owned platform, was also launched as “TheFacebook” in 2004. However, it became available to the public.
Another platform owned by Google, YouTube, was launched in 2005. Though there are many highlights of Arsenal games, podcasts from fan content creators, and shorts, this will be the first time Arsenal-related content is uploaded to the platform with the club as reigning EPL champions.
Google‘s own search results page displays particle animations of fireworks if one searches the phrase “Premier League winners.” This would not have been possible 22 years ago.
Twitter (or what the kids now call X) is another huge platform for fan engagement. The unofficial home of banter was launched in 2006. It’s where Arsenal fans look for real‑time updates, press conferences, and fan reactions. Kenyan X user WelBeast will now be posting as a champion.
Instagram was launched in 2010 and is popular among football players who share their post-game images and short videos. You can expect videos of the parade and photos of Arsenal players holding the trophy on the platform from today .
Snapchat was launched in 2011, and TikTok in 2016. TikTok livestreams are especially popular for sports fans who love engaging with peers.
Meta-owned WhatsApp, which recently signed a deal with Arsenal, has already changed its profile pictures from the official green color to the EPL champion’s red.
If your WhatsApp Statuses is full of Arsenal celebrations right now, you are not alone. Fans around the world are sharing reactions, video calls, and messages because WhatsApp did not exist the last time the Gunners experienced this.
Discord forums will be busy. Telegram groups will not sleep. Signal chats will turn into celebration hubs. Slack channels will somehow find a way to discuss “winning culture.” Even LinkedIn will have long posts connecting Arsenal’s title win to leadership and resilience.
So Gunners, enjoy it everywhere. Make the memes. Post the reels. Upload the statuses. Start the video calls. Spam the group chats.
This is Arsenal’s first true parade in the era of social media.
