Infinix has announced a new collaboration with two influential Kenyan rappers, Khaligraph Jones and Ssaru, to launch and market the latest Hot 50 Pro+ series.
The partnership aims to promote this device, whose biggest selling point is its ultra-slim design, to the country’s young population. In line with this strategic move, the Hot 50 Pro+ is a smartphone tailored to meet the needs of young consumers thanks to the durable nature of its chassis and software.
“Music has the power to unite and inspire. By collaborating with artists who resonate with our values, we are not just communicating the innovation of Infinix products; we are empowering the young generation through creativity.” Michael Zeng, Brand Manager of Infinix Kenya.
The Infinix Hit 50 Pro+ stands at an incredible 6.88mm thickness, while also packing some cutting-edge features expected to captivate enthusiasts and everyday users alike.
The device is anticipated to feature curved 3D edges, making it even more aesthetically pleasing to compete with the best in the market.
Some may ask about the battery size considering how slim the device is. Well, Infinix seems to have adopted Silicon-Carbide battery cells, a new battery technology that allows for higher mAh capacities while accommodating slimmer designs.
The device is also expected to launch with various features including a rear camera module packing a 50MP rear camera and a 2MP macro lens. It will also sport a Helio G100 chipset to power it although it’s not clear which RAM options will be available in the country.
It will be interesting to see how the Infinix Hot 50 Pro+ holds up in terms of general performance and how thin it is in real life. Despite the leaked information, the pricing seems to be under wraps and we’ll have to wait till launch to get it.
Infinix has confirmed that the new lineup is now available in select stores countrywide
