In the quest to exert their presence in the mobile advertising space, InMobi has today acquired six year old Metaflow Solutions, the amount involved is yet to be disclosed though. Metaflow distributes digital content for developers and application publishers using cloud based technologies to assist them monetise their digital assets and Intellectual Property. InMobi will get an all distribution platform in-house and this will increase their reach for ads serving on mobile. Metaflow will soon start running their operations from the InMobi office.
See Press Release below:
InMobi, the largest independent mobile advertising network, today announced the acquisition of Metaflow Solutions, leaders in mobile app management and distribution solutions.
Metaflow technology simplifies the global deployment and content management process for developers through its intelligent submission tools optimised through six years of operations, servicing the biggest publishers in the market. Metaflow’s Management and Distribution of content to consumer portals has consistently provided the fastest, lowest cost way to publish apps to hundreds of independent, OEM & operator appstores across the globe.
“As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners,” said Naveen Tewari, Founder and CEO at InMobi.
The Metaflow team will become an integral part of InMobi’s developer oriented efforts, led by Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi. Piyush adds, “With the recent acquisition of MMTG Labs, along with today’s acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”
“At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps,” said Charles McLeod, CEO at Metaflow Solutions.
The Metaflow Solutions team will relocate to the new InMobi London office.