Airtel Teases Safaricom’s Mpesa Downtime with New Ad


Airtel took no chances and swiped a jab at Safaricom’s Mpesa down time taking place over the weekend. In a new, cunning and provocative advertisement, placed in the Airtel’s social media pages on Friday 17th April 2015, Airtel threw a punch at its greatest competitor – a move that has sparked varied reactions on social media.

To some, this was a great move by Airtel which is Safaricom’s greatest competition. The ad was perceived as normal healthy competition between rivals. Here’s what online users had to say on Facebook:

Airtel Money Mpesa Tease 2

Others thought the Airtel ad was too opportunistic and a “low blow”  to Safaricom’s efforts to upgrade its Mpesa service. Here’s what the users had to say:

Airtel Money Mpesa Tease 1

Supremacy wars over market share between the two rival telecoms has been a common place over the past decade. According to the latest Communications Authority of Kenya report, Airtel increased its subscriber base market share  from 16.5% (5.40 million subscribers) to 22.6% (7.61 million subscribers), while Safaricom still maintains a lead market share of 67.4% (22.66 million subscribers).



  1. I call this over-confidence. In my opinion and after using both, Airtel, it’s main services are not of good quality.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.