The Safaricom Decode 3.0 summit, held at the Sarit Expo Centre in Nairobi, showcased cutting-edge innovations aimed at enhancing customer experiences and empowering developers.
Among the key announcements were the introduction of Video Ring Back Tones (VRBT) and the unveiling of Daraja 3.0, marking significant strides in personalization and digital integration.
Video Ring Back Tones (VRBT)
In a move to redefine how customers interact during calls, Safaricom introduced Video Ring Back Tones (VRBT), an evolution of the traditional audio ring back tones.
This feature allows subscribers to personalize the caller’s waiting experience by displaying engaging videos while a call is connecting.
Key Features of VRBT:
- Customizable Video Content: Users can select from a variety of video clips, including music videos, personalized messages, and promotional content to play for callers.
- Enhanced User Engagement: Businesses can leverage VRBT to showcase brand messages, special offers, or new products, turning an idle call-waiting period into a dynamic engagement opportunity.
- Monetization Opportunities: Content creators and advertisers can tap into VRBT to deliver targeted video content, creating new revenue streams while enhancing customer interactions.
With the introduction of VRBT, Safaricom continues to lead in offering innovative, user-centered experiences.
Daraja 3.0: Advancing M-PESA Integration for Developers
Safaricom also unveiled Daraja 3.0, an advanced iteration of its developer platform, which plays a crucial role in enabling seamless integration with the M-PESA ecosystem.
With over 100,000 developers already using the platform, the latest upgrade focuses on improving accessibility, security, and support for businesses of all sizes.
Key Features of Daraja 3.0
- Advanced API Capabilities: Daraja 3.0 offers more secure, flexible APIs, simplifying the integration of payment solutions for businesses and developers.
- Enhanced Developer Support: Comprehensive documentation, tutorials, and a dedicated support team ensure smoother onboarding and implementation processes.
The launch of VRBT and Daraja 3.0 aligns with Safaricom’s vision of transforming into a technology company (TechCo) by 2030.
According to Safaricom’s Group CEO, Dr. Peter Ndegwa, these innovations are part of a broader strategy to shape East Africa’s digital future while enhancing customer engagement and developer empowerment.
The Decode 3.0 summit also highlighted Safaricom’s partnerships with industry leaders like Huawei, Dell, Oracle, and AWS, reinforcing the company’s commitment to fostering innovation and supporting Kenya’s Vision 2030 development goals.
Safaricom’s Decode 3.0 insights and partnerships will play a key role in shaping East Africa’s digital future, driving innovation, and creating lasting economic opportunities.
