It appears that the market has responded positively to Samsung’s 2016 flagship smartphones and the Korean company is inching closer to hitting the 25 million smartphone sales milestone.
Back in April, it was reported that sales of the two Galaxy S7 devices had already hit the 10 million mark in the devices’ first month in the market. The Galaxy S7 and S7 Edge which were unveiled in late February, went on sale worldwide on March 11th, earlier than most 2016 flagship smartphones from competitors like LG, Huawei, Sony and HTC. That was 20% more than the reported sales of its predecessor, the Galaxy S6, in its first month.
According to reports in the Korean press, the Galaxy S7 and its sibling the Galaxy S7 Edge, have gained favour with customers worldwide thanks to their design, new features like water resistance, the addition of expandable storage and better cameras, Samsung’s aggressive push and their early availability.
Just like last year, the Edge variant of the Galaxy S7 is in more demand than the standard model even though it is pricier. In Kenya, the Galaxy S7 Edge is more expensive than the Galaxy S7 by Kshs 10,000.
Samsung is expected to carry on the Galaxy S7’s sales momentum by releasing the next Galaxy Note smartphone early so that it one-ups competitors like Apple for a better share of the market.
According to the International Data Corporation (IDC), Samsung shipped 81.9 million smartphones in Q1 2016 to take home 24.5% market share and retain its hold of the number one smartphone vendor slot in the world.