The Kenyan media space has been one interesting one, with good and bad things depending on where you sit. On the bad things, old school media has been getting disrupted every other day by online media every other day, especially with digital migration that seriously challenged the proposition of TV and Radio business.
On the other hand, digital media has seen a steady growth with the increase of internet penetration which according to Communications Authority is at 82 percent. Now this means the growth is still exponential with Kenya among leaders in Africa.
We have also had developments in the digital space with growth of blogs to prominent news establishments, and some getting investments. Now one if them is Niaje, an entertainment site that got an investor in What’s Good Studios.
What’s Good Studios acquired stake in Niaje in a cash and stock arrangement that leaves founder David Mugo with shares of both Niaje and What’s Good Studios and an undisclosed cash in the pocket. David then becomes the Director of Digital Services at What’s Good Studios managing several properties including Niaje and the What’s Good Networks Website. David also mentions that he will be doing more video while at it, a space he has been, producing adverts for clients.
At the moment, Niaje will operate as it has been, without any changes, but in Q1 2017 it will become part of a network of sites under http://wgnetworks.tv/ that include Chano 8 of Uganda and Bongo 5 of Tanzania, all which are in a probably similar arrangement. The setting will be a WordPress multi-site, which will be easy to migrate since both What’s Good Networks and Niaje run on WordPress CMS. What’s Good Studios has a primary focus on content production, with a video team and also an online radio as well.