Africa’s Integrated Customer Experience firm mSurvey has received a Series A follow on funds from Proparco, the private sector financing arm of Agence Française de Développement (AFD) France’s inclusive of public development bank. In 2016, mSurvey closed Series A funding after it received investments from TLcom Capital, Social Capital, Kapor Capital and Golden Palm. This development was preceded by rounds from Cross Culture Ventures, Alpha Angels and Safaricom Spark Fund.
The follow-up funds will allow mSurvey to expand its trade to other African countries, in addition to building its infrastructure and partnerships.
The firm, which is headquartered in Nairobi with a regional office in Lagos, Nigeria, has been performing its trade by providing businesses with real-time customer feedback. mSurvey has also offered key customer feedback insights in the Kenyan market spanning multiple industries such as mass media and telco, the latter of which highlighted Telkom Kenya’s upper hand in handling customer care queries. It has also struck partnerships with the likes of Safaricom, a move that has enabled Kenya’s largest mobile operator understand a customer’s journey through various touchpoints in response to identifying weak spots in products and services.
Speaking during the announcement of the fund, Dr. Kenfield Griffith who cofounded mSurvey and works as its CEO noted, “Proparco having invested in the private sector within Africa over 30 years, has seen the true potential and impact business growth can have on the continent and African consumers within. The investment speaks volumes to businesses in our markets, of the importance to invest in customer experience as a pillar within your organization to be globally competitive brands.”
“Proparco’s investment rationale relies on the quality of the team leading mSurvey and the solution that the company has developed to tackle customer feedback needs in African countries. Proparco’s investment in mSurvey, in line with its mandate to support innovation and entrepreneurship across the African continent, will help mSurvey scale its customer feedback solution to new regions in Africa and therefore provide businesses with a much needed customer-centric solution tailored to the African market,” said Eric Zontsop, Investment Officer at Proparco.
