Cabinet Secretary for Tourism and Wildlife, Najib Balala, has today officially launched a virtual Safari live stream campaign to showcase game safaris in some parks and reserves across the country.
The campaign will go on for six weeks across the country and will be part of the ongoing Magic Awaits campaign led by the Kenya Tourism Board.
The Magic Awaits campaigns aim at ensuring that the world is connected to Kenya even during the current COVID-19 lockdown which was restricted movement globally.
“Our international tourism business is completely cut off and we have to still share destination memories with travelers and that is why we are unveiling a virtual tour safari to connect visitors with the destination”, CS Najib Balala said.
“This venture which begins here at the Nairobi National Park will allow us to document our diverse wildlife in the National Parks and game reserves, thrilling adventures, beautiful lodges, and unique cultures and conservation projects that Kenya has become world-famous for. We shall be live streaming and sharing this content every week to bring Kenya to Kenyans and to the world at large,” the Cabinet Secretary added.
The Ministry is following a trend where due to the COVID-19 crisis, demand for indoor activities is on the rise. This has led to countries and tourist organizations to come up with online tours and experiences as the quest for discovery has shifted to virtual.
Kenya Tourism Board CEO, Dr Betty Radier said that the board is working to ensure people around the world are connected to the destination during this period.
“Keep an eye on the Magical Kenya social media sites for ways to interact with the expedition, ask questions, send them, this will be your chance to explore Kenya virtually from home,” she added.
This campaign is reminiscent of what the Kenya Tourism Board did back in 2015 with having Google Street View at the Samburu National Reserve.