MultiChoice has not had it easy in the last couple of months. The company, which is known for its DStv services, has been trying to win the hearts of many over the last couple of months. It has since revised the price of its plans and has been working on a plan to launch DStv Now as a separate product.
These developments have been motivated by the proliferation of streaming services such as Netflix. Netflix, as expected, is big even in Kenya, and there was a time MultiChoice started lobbying for some form of policing of the American video-on-demand service thanks to the Naspers-affiliated company subscriber base loss.
And of course, there is the case of pricing, which most customers complained about as too high.
So, what happens when you can’t beat them?
Well, MultiChoice is joining them following a signed deal that will see the company sell new decoders that are equipped with services from Netflix and Amazon.
The new decoders will be launched in the next couple of weeks. Pricing has not been revealed as of this point.
MultiChoice further says that it will be receiving a commission from the partnership based on the revenue collected from the platform.
It should be noted that MultiChoice has its own streaming platform called Showmax that is quite popular in Kenya. We do not know how these products will co-exist considering their ordinary satellite TV is still up, and there is a likelihood we will see the decoder-less DStv Now product in the future.