MTN Business has launched a #WearItForMe campaign that aims to raise awareness about the importance of wearing masks to fight the spread of COVID-19.
The campaign is also complemented by a website wearitfor.me and will be pushed across all its markets.
The public can create their own personalized profile pictures and messages to their contacts at the site.
The website has listed easy to follow steps that will be used personalize and download customized message with the name of the person you want to pass the message to.
As society navigates the “new normal” brought about by the pandemic, wearing face coverings remains one of the most effective measures to slow its spread. However, many people refuse to wear them, wear them incorrectly, or still underestimate their importance.
To help drive this behaviour, MTN Business is committing its September 2020 marketing resources to encourage everyone to do more to save lives.
#WearItForMe is the second phase of MTN Business’ Y’ello Hope COVID-19 response initiative. It is a powerful call-to-action using the voices of some of the most influential people in our communities: mothers and mother-figures. They will send heartfelt messages to all the children of Africa to wear a mask and “wear it for me’’.
The campaign will build on MTN Business’ work carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic, including through providing free data lifelines, zero-rated access to educational sites and using technology for contact tracing and information dissemination through the Africa COVID Communications and Information Platform.
The campaign will run throughout September.
What CEO Ralph Mupita said
COVID-19 has had profound health and socioeconomic impacts across the world. We empathise and mourn the lives lost to the pandemic. And even though the outbreak appears to be slowing in Africa, now is not the time to be complacent.
With increasing evidence that masks can limit the spread of COVID-19, and eventually eliminate the disease if worn by 80-90% of the population, we need to do what we can to make a meaningful difference. Wearing a mask is not only about protecting oneself but about respecting and protecting others.