Instagram Bows to Pressure, Walks Backs Recent Changes


After receiving criticism from users and mega influencers and Reality TV moguls Kim Kardashian and Kylie Jenner this last few days, Instagram finally caved in and has walked back the TikTok like changes they have been pushing in recently.

Adam Mosseri, Instagram CEO said that they(Instagram) will take a big step and regroup following pressure from its 2.9 billion users.

Alot of users have been crying out to Instagram to stop it from becoming TikTok.

In the update, Adam said that Instagram will continue to support photos and that more and more of Instagram is going to be video.Instagram will scale back the changes by reducing the number of recommend posts and accounts on people’s feeds.

This walk back is however temporary.

Instagram will improve its ranking and recommendations algorithms. After this you’ll continue to see posts and Reels from accounts you don’t follow.

Mark Zuckerberg, Meta CEO shared that they’re going to double up recommended posts in Instagram and Facebook over the next year.

Instagram is also stopping rolling out the new design that showcases full screen videos and full screen photos. This controversial design got a lot of bad reactions and Instagram’s data usage wasn’t great.

“I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” said Adam while speaking to Platformer.

TikTok has been Instagram’s biggest rival and the Meta-oened platform has been launching feature that copy TikTok including Reels and the full screen design for photos and videos.

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