World Cup 2022 kicks off on 20th November, five months from the ordinary June session we have become accustomed to.
However, this time around, the tournament will be held in Qatar. The nation is in the middle of a desert, and heat waves can be quite unforgiving for people who are not used to that weather.
It is for this reason that the dates were pushed to November when Qatar is somewhat cool.
Those planning to watch the games can do so via multiple channels.
In Kenya, for instance, there are many ways to do so.
Some local TV stations will be broadcasting the matches for free. Other platforms such as DStv will be doing so too, but DStv has since increased its package prices, so it could be unattractive for some customers.
MultiChoice, which owns DStv by the way, has a video-on-demand platform called Showmax.
It is available in Kenya, and is quite popular, having produced some Original shows meant for the Kenyan market.
It has also since partnered with telco Safaricom for offers, which include a reduced package fee that also comes with data bundles.
Showmax Pro, which costs more, but includes live games, and live TV channels, will be broadcasting the WC matches, starting from the said day when hosts Qatar will be playing against Ecuador.
This will be good for customers who use Showmax Pro because it gives them some peace of mind from buying another subscription, or watching the games via local TV stations whose broadcasts are less than stellar in terms of resolution.
Showmax, as said, also airs the EPL, La Liga, Serie A, DStv Premiership, Europa League, and Champions Leagues (but in its native South Africa, Lesotho, and Mauritius).